List Selection
- Using criteria such as age, income, home ownership,
etc. to create a targeted mailing list.
Counts - This is the number of addresses
that fit your selection criteria.
Compiled List - Any direct mail list created
from the compilation of public sources such as phone books,
deed information, directories, newspapers and courthouse records.
Specialty Mailing List - Non compiled mailing
lists such as lists of subscribers to a magazine or health
club members. Specialty mailing lists often cost considerably
more than compiled lists but often allow for a more targeted
mailing.
Consumer Mailing List - A compiled mailing
list of consumers. Typical selections include geography, income,
age, homeowner/renter, children present in household.
Business Mailing List - A compiled mailing
list of businesses. Typical selections include geography,
type of business, revenue, number of employees.
Occupant Mailing List - These inexpensive
lists are perfect when you want to saturate a market of any
size. Occupant Lists include all the addresses in a geographic
area. The occupant mailing list you order will contain the
address, city, state, and ZIP+4 but not the name. The files
are addressed to Current Resident.
House List - A mailing list compiled of
those who have previously purchased from your own company.
This would be your customer base.
One Time Use Mailing List - Unless specified
otherwise most mailing list rentals are for a single use.
It is understood that the mailer will not use the names on
the direct mail list more than one time without prior approval
of the mailing list owner.
Sample Mailpiece - Some direct mailing list
owners require submission of a sample prior to agreeing to
rent their mailing list. This is not required for compiled
mailing lists but is often required for specialty mailing
lists.
List Cleaning
- The process of updating mailing lists by
correcting and/or removing a name because it is no longer
correct.
Merge-Purge -
Combining two or more mailing lists while simultaneously
eliminating duplicate names. |
